In the information age, we are living in, having a website is tantamount to building publicity and marketing to your business. But while a domain may be a great way to get important information to your clients and visitors, it’s sometimes not enough to attract the attention of potentially interested individuals. This is where SEARCH ENGINE OPTIMIZATION comes in.
With the way search engines work, having a website is not enough to achieve internet visibility to all your visitors. SEARCH ENGINE OPTIMIZATION is a process that involves a series of techniques and procedures that, with proper use in the hands of a skilled web marketer or writer, can boost your ranking in search engines’ results, making your website appear on the first page of results, or even at the top of the list. If your website deals in a very popular niche, then it is imperative that it employs the very best SEO techniques so that it may shine above all the rest on search engines’ –such as Google – results.
In the world we are living today, SEO has become a very important part in business’ web presence; they can make or break a company. More visitors leads to increased potential sales, which in turn obviously leads to greater profits and success. While companies that own websites, and don’t employ the principles and techniques of proper SEO are, in essence, doomed to the latter pages of the search results, where users seldom navigate and potential visitors are few and far in between.
There are a plethora of SEO techniques, all destined to increase the visibility of your website on search engines. The most common are the following:
Linkbait basically consists of making interesting content that people will want to click on and read. This is the most basic and simple, and yet most overlooked SEO technique available. The truth of the matter is, if you have interesting content on your website, and someone links to it, then potential clients will want to click on that link and visit your website, both increasing your traffic and credibility in the process.
· Feeding Keywords
Right off the bat, an article or website must be very clear on what it’s about from the start. To do this, every article or information must have a concise and specific title heading; preferably one that may be easily researched by a potential client running a Google search for related topics. For example, if you run a business that specializes in providing electricity and lighting services, then your content should mostly be lined with the words “electrician” “utility” “services”, and so on. That way, people that are searching for specialists in this area are more likely to be referred to your website on search engine results.
· Acquiring Links
You can increase your website’s visibility by negotiating with other domains in related niches in order to get them to link to your site. Some people may charge for this service, while others may ask you to do the same on your own website, be making this a “you scratch my back, I scratch yours” sort of scenario.