Are you wondering how long a blog post should be? Well, you are in the same boat with many other bloggers. Content length plays a significant role in influencing your blog’s search engine rankings and should be created with lots of factors in consideration. However, bloggers have been torn on the matter, and this has driven to several surprising myths.
For instance, some bloggers believe that shorter blog posts are beneficial in boosting Google rankings while others believe that long-form content does the trick. Depending on who you ask, the answer you receive can change significantly. So, how many words should a blog post be? Well, to be on the safe side focus on creating both long and short content as they serve a different goal. In this post, you will learn how both brief and long form content can improve your search engine ranking.
Long Form Content
Blog posts with one thousand words or more are considered long content. Most people think that creating such content is a daunting task because they are not aware of its benefits. The key reason for creating long content is to get extra online visibility, boost search engine ranking, evidence of authority and expertise in your field to mention just a few.
To increase your chances of getting listed make your blog posts sixteen hundred words which are roughly seven minutes of audio. You should endeavor to create even longer content for your blog if you wish to get ranked better by search engines. Research shows that search engines fancy content rich sites.
Google, for instance, has a ranking mechanism for long form content that reduces competition significantly. In fact, the results indicated that the sites that were listed on page one of modern search engines had content with an average of more than two thousand words. Using long-form content is the way out if you want to boost your ranking.
Besides, lengthy content is associated with a high number of quality backlinks, engages guests better which means that their chances of being shared on social media platforms are elevated and contain long tail keywords that address several topics will help improve your rank. Lastly, lengthy content will help crawlers index your content since it offers real value to guests and increase your conversion rates. Unlike short form content, long term content helps build trust with clients quickly.
Short Form Content
On the different, short form content is considered to be under a thousand words, is quick to create and is read by most guests. Those who mostly use it own blogs that sell particular products or services or social media pages. The central message that they contain is your call to action. With the attention span of some guests short, you have to put your message across quickly. Besides, if you frequently post, shorter blogs are better because they won’t drain you and make you ill of your blog.
However, when creating short form content, it’s important to note that the word count should be above one hundred and fifty if your main aim is to improve your ranking. Crawlers never index content with less than one hundred and fifty words in their search engine result pages because the content doesn’t provide the reader with as much content as long form content.
Besides, short form content attracts more guests compared to long-form content and its more mobile friendly. This means that more people can access it from anywhere with their smartphones and you will be able to fit in the schedules and not the contrary. For your brief content to work, you must succeed in bringing out the element of surprise. You must be able to flip the expectations of your audience. Otherwise, your content will be useless.
Content length plays a significant role in impacting search engine results. To this end, it’s easy to tell that both long and short form content are relevant to bloggers. By posting short-form content frequently, you get in touch with your audience while long form content informs them.
However, you need to post longer content to realize the benefits of improved ranking on search engines. Keep in mind your target audience and ensure that your posts are presented professionally and have more value to offer than your contenders.
Hopefully, you have mastered something new about content length and that you will consider the information shared in this post to improve your blog ranking on.
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